I designed The Black Dog's Fall 2024 catalog to evoke that cozy, crunchy autumn feel. My work involved photo retouching and creating a warm, inviting layout that highlights the season's rich colors and textures. I also handled all the pre-press work, ensuring everything was polished and ready for final print. This catalog is all about celebrating the charm of fall and capturing its essence beautifully.

I created three email layouts for Fore All. The first highlights a featured product designed to draw attention. The second showcases their stylish accessories. Finally, the third announces the golf bag that’s back in stock. These designs effectively promote the brand and enhance their marketing strategy.

Here’s some fun and eye-catching store signage I created for our brick-and-mortar locations. The design is meant to be engaging and attractive, drawing people in and encouraging them to come check out the store. It’s all about making a great first impression and inviting customers to explore what we have to offer.

Here’s a motion graphic that starts as an Instagram story and transitions into a website banner. It’s a simple example of how I handle design elements across different formats while keeping a consistent look. Whether it’s for social media or a website, I aim to ensure everything aligns well and keeps a unified appearance.

This branding project for "The Village" blends elements of a village and the Easton, Massachusetts landscape into a heart-shaped logo. The design reflects their slogan, “It takes a village, let us be yours,” by capturing the caring and community-focused spirit they offer. The heart shape symbolizes their commitment to holistic well-being and a supportive environment where families can thrive together.

This photo showcases three cans of Black Dog Tavern cocktails, designed with a modern, minimalist aesthetic. The use of bold colors helps these cans stand out on the shelves of liquor stores, ensuring they catch the eye among a sea of other options. The clean, sleek design reflects the quality and style of the cocktails inside.

Here’s a carousel I put together for The Black Dog’s fall paid media campaign. It’s designed to drive users to our site through social media. The series of visuals highlights the season’s offerings and captures the campaign’s vibe, aiming to engage and attract visitors to check out what’s new.

This branding project for “Glo,” short for “Grow Little One,” features a sun-themed logo with the word “Glow.” The design reflects the store’s thoughtfully curated collection of modern, unique children’s clothing. Working closely with the client, we aimed to bring their vision to life, capturing the bright and vibrant spirit of the brand while emphasizing its focus on helping little ones shine.

For Shoreline Kitchen + Bar in Hull, MA, I created an upscale and clean logo that captures the essence of a shoreline. The design features an “S” with a curve that evokes the gentle sweep of the shore, blending elegance with a nod to the coastal setting. The result is a refined and memorable logo that reflects the restaurant’s sophisticated atmosphere.

Dive into the Black Dog fall catalog, showcasing all our new fall items! This catalog is designed to excite and captivate, offering a visually stunning preview of the latest collection. Each page is crafted to spark interest and make you eager to visit our site and grab your favorites before they’re gone.

All Photos by Craig Orsini and Ian Justice.

For Betsy’s Gluten-Free Bakery, I worked with the clients to creat a branding look that blends classic bakery charm with a touch of softness. Inspired by the old-school diner logo of Betsy’s Bakery, the design introduces a warmer, more inviting feel with pink accents. This branding captures the timeless appeal of a classic bakery while adding a gentle, contemporary twist that reflects the bakery’s gluten-free focus.

This trifold mailer offers a sneak peek at the new styles arriving this fall at The Black Dog. Designed to give you a glimpse of the latest collection, it’s crafted to be visually engaging and informative, making you excited to explore our new offerings. The mailer’s layout highlights the key pieces and trends for the season, encouraging you to visit our site and check out the full range.

I designed a collection of custom dog collars, each crafted to reflect the unique personality of different dogs. From fun and vibrant patterns to elegant and classic styles, these collars are all about showcasing each pup’s individual charm. Whether your dog is playful or refined, I’ve created designs that highlight their distinct character and style.

For Betsy’s Diner, I revitalized the classic diner look with a fresh, clean twist. The branding maintains the timeless appeal of a traditional diner while introducing a modern, streamlined aesthetic. The menus reflect this blend of classic and clean design, prominently featuring the diner’s heritage with an emphasis on being around since 1998. This approach honors the diner’s longstanding tradition while presenting it in a contemporary light.

I teamed up with the DJ group "Two Friends" to design a poster for their live summer show in New York. The poster captures the essence of summer fun while integrating the vibrant energy of the New York City skyline. The design blends playful, summer-themed elements with the gritty, urban feel of the concrete jungle, aiming to attract New Yorkers to join the festivities and enjoy a memorable summer event.

For a college contest, I created a unique piece of food typography using salt to shape the letter “4.” This project stood out for its inventive use of materials and clean design, and I was honored to win the award for Best Food Typography. The salt’s texture and form added a distinctive element to the typography, blending creativity with a tactile approach.

For a screen and web-based typography class, I rebranded Opera National de Paris’s presentation of "The Wayward Daughter." The project involved developing a fresh visual identity that captures the essence of the opera while aligning with contemporary design trends. The rebrand includes typography that reflects the drama and elegance of the performance, tailored for both digital screens and web platforms, aiming to enhance the audience’s experience and engagement with the opera.

For this project, I designed an annual calendar that effectively conveys information through seasonal color trends. After researching Pantone’s seasonal colors, I created a calendar that showcases the color palette for each season, helping users understand which colors are trending and how they pair together. This calendar is a practical tool for anyone looking to stay stylish throughout the year or choose the perfect color for any occasion based on the season.

I developed an app called BELLY, designed to help users discover different beers at various breweries. The app, inspired by the playful reference to a “beer belly,” allows users to explore and find new beer options based on their location and preferences. Whether you’re a beer enthusiast looking for a new favorite or just curious about local brews, BELLY makes it easy to find and enjoy a diverse range of beers.

This poster encourages people to “Come Meet Your New Best Buddy” by adopting a shelter dog. Designed for The Black Dog, it highlights the heartwarming opportunity to find a new furry friend and offers a visual appeal that draws attention to the joys of adoption. The poster aims to inspire potential adopters to visit shelters and consider bringing a loving dog into their home.

These clothing graphics for The Black Dog feature our iconic dog logo, the slogan “Life Off the Leash,” and the establishment year “Est. 1971.” Designed to capture the brand’s adventurous and free-spirited spirit, these graphics are perfect for apparel that celebrates our heritage and love for the outdoors. Whether it’s a casual tee or a stylish hoodie, each piece embodies the essence of The Black Dog with a timeless and appealing design.

For this project, I created the Sno Day brand for Target, focusing on providing shoppers with everything they need for a cozy winter day indoors. The line features essentials like blankets, pillows, candles, mugs, sweaters, coffee, and hot chocolate. Each product is designed to enhance the comfort and warmth of a snowy day at home, making Sno Day a perfect choice for creating a snug, inviting atmosphere.

In this project, I designed the Baskerville Posterbook to showcase the Baskerville font through both a poster and a book format. The objective was to create a multi-dimensional piece that not only serves as a visually striking poster but also functions as a book. This project aimed to use typography to express the elegance and character of the Baskerville typeface, combining design and functionality to highlight its unique qualities.